Prepare yourself for the job market by knowing how to write an elevator pitch. Whether you’re a fresh graduate or an experienced professional seeking new opportunities, your ability to succinctly summarize your skills, accomplishments, and career objectives can make a big difference.

What is an Elevator Pitch

An elevator pitch is a brief, persuasive speech that you use to spark interest in who you are and what you do. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. It should be persuasive, succinct, and capable of defining your professional world in the time it takes to travel a few floors.

Importance of an Elevator Pitch

Why write an elevator pitch? Here are some key reasons:

  • To introduce yourself clearly and effectively
  • To capture the interest of potential employers
  • To provide a concise overview of your skills and experiences
  • To show that you’re a strong match for the job role you’re applying for

Create an Outstanding Elevator Pitch in Four Steps

Here’s a step-by-step guide to crafting an effective elevator pitch:

1. Define your Objective

Start by thinking about the objective of your pitch. Are you seeking a new job role, looking for potential investors, or networking to find business partners? Once you’ve defined your objective, you can structure your pitch around it.

2. Explaining What You Do

Next, explain what you do. Start with your current position or occupation, followed by the name of your company, if it’s relevant. Then delve into specific duties and responsibilities, or elaborate on your particular expertise. Remember to keep it simple and understandable. Try to avoid using jargon unless it’s universally understood in your industry.

3. Communicate Your Unique Selling Proposition

One crucial element to include in your elevator pitch is your Unique Selling Proposition (USP). What makes you stand out from others in your field? Which achievements or experiences demonstrate this? Mention these in your pitch to create a compelling case for yourself.

4. Engage with a Question

Lastly, end your pitch with a question that provokes thought and invites further conversation. This proves your interest in the other person’s thoughts and ideas and motivates them to engage with you.

Elevator Pitch Example

Here’s an example of a good elevator pitch for reference:

“I’m Jane, a digital marketer specializing in Search Engine Optimization. Over the past four years working with ABC Inc, I’ve managed to increase our client’s web traffic by 70% and improved the Google ranking of more than 50 products. I’m seeking to leverage these skills to contribute significantly to a fast-growing organization. How does your company handle its online marketing strategies?”

The above pitch is concise, compelling, and ends with an engaging question. It also states the speaker’s objective clearly.

Tips for Your Elevator Pitch

Here are some additional tips to write an effective elevator pitch:

  • Practice: Practice makes perfect. Rehearse your pitch until it comes across as natural and conversational rather than rehearsed.

  • Adjust for audience: Your pitch should vary depending on who you’re speaking to. Customize it to suit the context and person you’re speaking with.

  • Keep it short: Brevity is crucial. Avoid unnecessary fluff or complex language.

  • Stay positive: Keep your pitch upbeat and positive. Showcase your enthusiasm for your profession and your willingness to take on challenges.

  • Give it structure: Outline your pitch to be clear and easy to follow. Ensure each part flows smoothly into the next.

Can you write a compelling elevator pitch? With practice and preparation, you can! It’s one of your most powerful tools in the art of selling yourself, so master this skill, and you’ll be closer to achieving your job objectives.